Blue Cross Blue Shield of New York Empire

Providers - New York Empire

Pregnancy and Maternal Child Services


New Baby, New LifeSM

The New Baby, New LifeSM program is a comprehensive, proactive case/care management and care coordination program for all expectant mothers and their newborns. It offers:

  • Individualized, one-on-one case/care management support for women at the highest risk.
  • Care coordination for moms who may need a little extra support.
  • Educational materials and information on community resources.
  • Incentives to keep up with prenatal and postpartum checkups and well-child visits after the baby is born.

This program helps identify pregnant women as early in their pregnancies as possible. Once pregnant members are identified, we act quickly to assess obstetrical risk and ensure appropriate levels of care and case/care management services to mitigate risk.

If you would like more information about the OB Case/Care Management program or have a patient who would benefit from care management, call Provider Services:

  • Phone: 1-800-450-8753
  • Hours: Monday to Friday 8:30 a.m. to 5:30 p.m.
     

Notification of Pregnancy and Delivery

We require notification of pregnancy after the first prenatal visit and notification of delivery following birth. You may choose to complete the notification of pregnancy and delivery in the online Interactive Care Reviewer via Availity or fax the forms to Empire BlueCross BlueShield HealthPlus (Empire) at 1-800-964-3627.

We also encourage providers to complete the Maternity Module in Availity:

  • Perform an Eligibility and Benefits request on an Empire member
  • Choose one of the following benefit service types: Maternity, Obstetrical, Gynecological, Obstetrical/Gynecological
  • Before the benefit results screen, you will be asked if the member is pregnant. Choose "Yes," if applicable, and note the estimated due date. You can leave this blank if the due date is unknown. 

After submitting your answer, you’ll be taken to the member’s benefits page. A Maternity Module will now be available for this member in the Payer Spaces section of Availity.

 

Substance use disorders in pregnancy and neonatal abstinence syndrome

Substance use disorders (SUDs) are on the rise and are of particular concern in women of childbearing age who are or may become pregnant. OB providers have a unique opportunity to help break the pattern of opioid misuse, thus, avoiding health consequences for both mother and child. The important steps in this practice are to identify, treat, and/or refer to treatment women who are using/abusing unhealthy substances. Empire is here to support providers, pregnant members and their little ones on the way. 

If you would like more information about the OB Case/Care Management program or have a patient who would benefit from care management, call Provider Services at 1-800-450-8753, Monday to Friday 8:30 a.m. to 5:30 p.m. For after-hours support, call the 24/7 NurseLine at 1-800-300-8181.

My Advocate® program

As part of our New Baby, New LifeSM program, members are offered the My Advocate program:

  • This program provides pregnant and postpartum women proactive, culturally appropriate outreach and education through interactive voice response, smartphone application or website. 
  • Eligible members receive regular calls with tailored content from a voice personality (Mary Beth) or they may choose to access the program via a smartphone application or website. 
  • This program does not replace the high touch case/care management approach for high-risk pregnant women. However, it does serve as a supplementary tool to extend our health education reach.

Each automated My Advocate communication gives the member specific healthcare education in a warm, easy-to-understand fashion. Eligible members receive regular messages with tailored content from Mary Beth in English or Spanish.

The topics include:

  • Obstetric high-risk screening.
  • Maternal and child health: 
    • Prenatal care
    • Postpartum care
    • Well-baby care

For more information on My Advocate, visit www.myadvocatehelps.com.

Neonatal Intensive Care Unit (NICU) Program

The NICU Care Management program is committed to ensuring that all of our high-risk infants have a well-defined plan for quality and cost effective NICU care and a safe and successful transition to the home environment. We provide a seamless, integrated approach, including early identification of members for NICU Care Management referral, enrollment, engagement and continued oversight through case closure. 

Our program encourages parent/caregiver involvement in their infant’s care while hospitalized in the NICU. We focus on parents of infants expected to be in the hospital greater than two weeks who were born at 34 or fewer weeks’ gestation, born weighing 2,000 grams or less, born with major congenital anomalies, require ventilator care, or require major surgery. We provide education and support designed to help them cope with the day-to-day stress of having a baby in the NICU, encourage them to stay involved in the care of their babies and help them prepare themselves and their homes for discharge. 

The stress of having a critically ill infant in the NICU can potentially result in Post-Traumatic Stress Disorder (PTSD) symptoms among parents and loved ones. In an effort to reduce the impact of PTSD among our members, we assist by:

  • Guiding parent(s) into hospital-based support programs, if available, as well as targeting support services and referrals to providers 
  • Screening parent(s) for PTSD approximately one month after the date of birth 
  • Referring parent(s) to behavioral health program resources, if indicated
  • Reconnecting with families with a one-month follow-up call to assess if the parent(s) received benefit from initial contact and PTSD awareness 

Our case managers are here to help you. If you would like more information about the NICU Care Management program or have a patient who would benefit, please call Provider Services at 1-800-450-8753, Monday to Friday 8:30 a.m. to 5:30 p.m.

Forms

To view and access all forms related to pregnancy and maternal child services, please visit the Forms page.

Provider tools & resources

Interested in becoming a provider in the Empire network?

We look forward to working with you to provide quality services to our members.